_perdigo-the-pizza-dribble-videocase.jpg "Perdigão The Pizza Dribble - Videocase from fifaworld Video Screenshot Preview")
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⏲ Duration: 1 min 80 sec
✓ Published: 02-Mar-2011
✓ Published: 02-Mar-2011
Description:
Perdigão, the largest food-company in Brazil, wanted to use the FIFAWorld Cup to increase sales of its ready-to-eat pizzas.nnBrazil has always stood out in the history of football. But in 2010, the pride of our fans was shaken. With a bureaucratic style, we abandoned our greatest traditions: creativity and joy. nnSo we decided to lead a movement to restore the magic in the playing fields. nTo support this cause, instead of creating a campaign, we invented a dribbling move: the Pizza Dribble.nnW
Perdigão, the largest food-company in Brazil, wanted to use the FIFAWorld Cup to increase sales of its ready-to-eat pizzas.nnBrazil has always stood out in the history of football. But in 2010, the pride of our fans was shaken. With a bureaucratic style, we abandoned our greatest traditions: creativity and joy. nnSo we decided to lead a movement to restore the magic in the playing fields. nTo support this cause, instead of creating a campaign, we invented a dribbling move: the Pizza Dribble.nnW
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