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Marketing mix<br/>Marketing mix, often referred to as the 7Ps, is a fundamental concept in marketing that represents a set of tools and tactics used by businesses to promote and sell their products or services. The 7Ps stand for Product, Price, Place, Promotion, People, Process and Physical Evidence.<br/>Here's an overview of each component:<br/>Product:<br/>This refers to the physical product or service that a company offers to meet the needs and wants of its customers. It involves product design, quality, features, branding, and packaging. Understanding the product life cycle is also crucial in this context.<br/>Example:<br/>The iPhone is a line of smartphones designed and marketed by Apple Inc. It is known for its sleek design, advanced features, and integration with the Apple ecosystem. The product includes hardware specifications, software (iOS), and additional features such as the App Store and iCloud.<br/>Price:<br/>Price represents the amount of money customers are willing to pay for a product or service. Pricing strategies can vary, including penetration pricing, skimming pricing, discount pricing, and value-based pricing. Pricing decisions often consider factors such as production costs, competitor pricing, and perceived value.<br/>Example:<br/>Apple adopts a premium pricing strategy for the iPhone. Despite the higher cost compared to some competitors, the brand's reputation for quality and innovation justifies the price point. Apple often introduces new models at different price levels to cater to various customer segments.<br/>Place (Distribution):<br/>Place refers to the channels and methods used to make the product or service available to the target customers. Distribution channels can include direct sales, retail, e-commerce, wholesalers, and more. Effective distribution ensures that the product is available at the right place and time.<br/>Example:<br/>iPhones are available through various distribution channels, including Apple's own retail stores, authorized resellers, and telecommunications carriers. Apple's direct-to-consumer approach through its online and physical stores emphasizes the importance of customer experience in the purchase process.<br/>Promotion:<br/>Promotion involves the marketing and communication strategies used to create awareness and persuade customers to purchase a product or service. This includes advertising, public relations, sales promotions, personal selling, and digital marketing. The goal is to create a strong brand image and communicate the value of the product to the target audience.<br/>Example:<br/>Apple employs a mix of advertising, public relations, and digital marketing to promote the iPhone. High-quality and visually appealing advertisements showcase the product's features and highlight its unique selling points. Apple also relies on a strong brand image, product launches, and events to generate buzz and anticipation.
Marketing mix
⏲ 6:26 👁 190K
Instacom
Your SECURE, real-time visitor management system.
⏲ 56 seconds 👁 64
Business Solution
5 Best Visitor Management Software Systems in 2023 [VMS]
⏲ 6 minutes 16 seconds 👁 1.9K
#youtuber Jeremy Judkins tested the security of #tesla #Cybertruck leaving it near his finger and, despite a recent software update aimed at improving his security, Judkins found his finger was still at risk of injury when it was caught in the locking mechanism!<br/>the sound at the end. #kl
Over confidence
⏲ 0:10 👁 85K
Leego Solutions
All-in-One Pocket Mobile Visitor Management System (VMS)
⏲ 51 seconds 👁 94
SecurityAnswers - MidChes - Chesapeake and Midlantic Marketing
Bosch Mobile Credentials for Access Management System (AMS) and Visitor Management
⏲ 4 minutes 14 seconds 👁 51
Elevate your VPN security game with these essential steps! Keep your VPN software updated ✔️, prioritize strong encryption , monitor network activity , and consider advanced security measures like Zero Trust Network Access (ZTNA) models. <br/><br/><br/>Stay ahead of emerging threats and ensure seamless compliance with Akitra.Book a demo now at akitra.com/demo
Elevate Your VPN Security Game With These Essential Steps - Akitra | Compliance Automation
⏲ 1:13 👁 15K
Rammaay
7 Best Free And open Source Visitor Management Software
⏲ 1 minute 21 seconds 👁 1.1K
SwipedOn: Workplace Sign In Software
SwipedOn Contactless Visitor & Employee Management System
⏲ 1 minute 16 seconds 👁 33.5K
China’s AI-in-a-Box Products Threaten Big Tech’s Cloud Growth Strategy<br/><br/>China’s tech landscape is experiencing a significant shift with the rise of “AI-in-a-box” products. These innovations, provided by Chinese artificial intelligence groups, offer companies the ability to deploy powerful AI solutions on their premises. This development poses a substantial threat to the cloud computing services traditionally dominated by big tech companies like Alibaba, Baidu, and Tencent.<br/><br/>What Are AI-in-a-Box Products?<br/>AI-in-a-box products are essentially turnkey AI solutions that integrate hardware and software into a single package. These products allow businesses to run sophisticated AI applications on-site, bypassing the need for cloud-based services. This model addresses several key concerns of Chinese companies, particularly around data protection and sovereignty.<br/><br/>Key Players in the Market<br/>Huawei: Huawei has been a significant player in this space, partnering with AI start-ups to bundle large language models with its AI processors for on-premise deployment.<br/><br/>Other AI Start-ups: Numerous Chinese AI start-ups are also contributing to this trend, providing specialized AI solutions tailored to the needs of local businesses.<br/><br/>Market Growth and Government Investment<br/>The market for these “all-in-one machines” in China is poised for substantial growth. Government spending on AI boxes is projected to reach RMB 450 billion by 2027. This level of investment underscores the strategic importance of AI to China's future economic and technological ambitions.<br/><br/>Impact on Big Tech's Cloud Services<br/>The rise of AI-in-a-box products challenges the existing cloud computing paradigm. Big tech companies like Alibaba, Baidu, and Tencent, which have invested heavily in cloud infrastructure, may find their growth trajectories disrupted by this shift towards on-premise AI solutions.<br/><br/>Alibaba and Baidu's Public Cloud Focus<br/>Alibaba and Baidu: Both companies have concentrated on public cloud services, leveraging their extensive data centers and AI capabilities. Baidu, in particular, has seen success with generative AI and foundational models.<br/><br/>Tencent: Tencent also stands to be impacted as it navigates the evolving cloud and AI landscape in China.<br/><br/>Divergence from Western AI Commercialization<br/>In the West, AI commercialization has largely been driven by cloud-based solutions provided by tech giants like Amazon, Google, and Microsoft. In contrast, China's focus on AI-in-a-box products highlights a different approach, prioritizing data protection and on-premise deployment.<br/><br/>Data Protection Concerns<br/>Chinese companies are increasingly wary of data privacy and security. On-premise AI solutions offer a way to maintain tighter control over sensitive data, aligning with the regulatory environment in China.<br/>
China’s AI-in-a-box products threaten Big Tech’s cloud growth
⏲ 5:54 👁 10K
SMG Infosolutions Pvt Ltd
Visitor Management system mobile app
⏲ 1 minute 51 seconds 👁 771
Sine Visitor u0026 Contractor Management Software
Mobile Check-in with Sine Visitor Management
⏲ 31 seconds 👁 6.1K
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